Course Overview

The Advanced Diploma of Digital Marketing is an industry aligned qualification that will help you to develop and transform your skillsets making you a specialist in your field. It provides you with cutting edge theoretical knowledge, develops your problem-solving skills and enhances your practical tools to become an exceptional practitioner in digital marketing.

• This course will provide you with an understanding of the digital marketing platform and teach you how to utilise these platforms to benefit the organisation.
• You will learn to analyse and interpret an organisations vision, mission, values, and objectives whilst effectively applying a digital marketing strategy.
• Have the opportunity to engage with internal and external stakeholders and tailor digital marketing strategy to these individuals.
• Write and develop content for digital publication that is consistent with the organisations brand and marketing objectives.
• Gain skills that increase brand awareness and generate revenue through managing business digital profiles.
• Use key performance indicators that monitor and improve digital marketing effectiveness, ensuring that activity, quality, cost and time requirements are achieved.
• Learn how to manage a team to develop comprehensive digital marketing strategy, implementation plan, and strategic review process. 

• Lead a digital marketing team and present to stakeholders the key learning from the strategy and implementation.